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Whether it’s money, grades, promotions, popularity, attention, or just plain material things we want, scientists agree: seeking out external rewards is a sure path to sabotaging our own happiness.
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45 |
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If we let our desire for more and more extrinsic rewards monopolize our time and attention, it prevent sus from engaging in autotelic activities that would actually increase our happiness.
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46 |
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…studies show that when we’re in an optimistic state of mind, we pay more attention, think more clearly, and learn faster. Hope primes our minds for real success.
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69 |
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…things are not cut and dried, and even if they were, things change. Therefore, you have to pay eternal attention to developments that could become a ’10X’ factor in your business.
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103 |
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It is brands that re-assemble our attention, that provide a resort for those who are interested…
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064 |
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…emotional content in advertising is often more powerful than rational messages; the latter can be easily filtered out by the brain, while the former can be processed even at low levels of attention…
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103 |
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…an advert is only valuable if it attracts attention.
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111 |
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A good website holds the viewer’s attention, and the best measure of her attention is how long a single page engages her.
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141 |
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A good website doesn’t draw attention to itself but rather serves as a hub, delivering the user to all of the components of your brand’s digital ecosystem.
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143 |
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Pay attention to what excites you and let the ideas inspire you. Remember – competition in your field is just proof there is a marketplace, and that is a great thing!
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