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What market researchers often underestimate… is the degree to which consumers are myopic and have difficulty imagining or anticipating a new and very different reality.
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149 |
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The greatest achievement of the human brain is its ability to imagine objects and episodes that do not exist in the realm of the real, and it is this ability that allows us to think about the future.
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005 |
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Researchers have discovered that when people find it easy to imagine an event, they overestimate the likelihood that it will actually occur.
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018 |
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…most of us have a hard time imagining a tomorrow that is terribly different from today, and we find it particularly difficult to imagine that we will ever think, want, or feel differently than we do now.
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114 |
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…how we feel when we imagine an event is usually a good indicator of how we will feel when the event itself transpires.
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119 |
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…one of the hallmarks of depression is that when depressed people think about future events, they cannot imagine liking them very much.
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124 |
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Because time is such as slippery concept, we tend to imagine the future as the present with a twist, thus our imagined tomorrows inevitably look like slightly twisted versions of today.
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147 |
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Much research incontrovertibly shows that memory is biased and unpredictable – more like a patchwork quilt than the seamless tapestry of reality we like to imagine.
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119 |
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Imagination happens only when your mind has the freedom to run rampant.
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328 |
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Seeing what could be – and helping to make it reality – takes vision, imagination, skill, and commitment.
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246 |
