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The very presence in a market of cheap and easy information changes the costs involved in every transaction, providing the seller with a strong incentive to do the right thing.

Leadership is ideas put into action.

The act of having an aha moment gives off the kind of energy needed for people to become motivated and willing to take action.

…when people have an insight, it’s important to get them to act on their ideas quickly, as the energy for action fades fast.

Quiet Leaders don’t rush people into action. They focus on allowing people’s thinking to take its natural course.

…to avoid doing anything that might be wrong, what most of us do is nothing at all.

…people… go out of their way to be visible. They conduct themselves so as to let as many others as possible hear their words and see their actions.

…carefully considered action means anticipating how others will behave. It means crafting plans that sequence actions for maximum useful effect in generating true urgency.

Acting Urgently is the tactic that creates results quickly.

…with these outcomes defined, you can then avoid the time-wasting futility of trying to force everyone to satisfy their customers or treat their employees exactly the same way.