 |
Motivation science tells us that a good target is challenging, measurable, actionable, and self-set.
|
019 |
 |
People set optimistic predictions to pre-commit themselves to act.
|
020 |
 |
If there’s no right way, people will end up taking the wrong way – through unethical actions, unwarranted shortcuts, or unjustified risk.
|
027 |
 |
…if you reward the wrong thing, you’ll get the wrong action.
|
034 |
 |
When negative incentives are removed, and you know your actions will go unpunished, bad ideas come to mind.
|
044 |
 |
The idea that actions create commitment is a fundamental principle in persuasion.
|
079 |
 |
…sometimes the sense that you’re falling behind can also motivate action.
|
080 |
 |
When we feel a commitment to our goals, each action we take toward a goal heightens our commitment and reinforces similar actions.
|
088 |
 |
…having too many ways to satisfy a goal can result in not having a single way that feels totally right.
|
144 |
 |
…cues in our environment that make an action seem like a reflection of identity influence our approach to making goal trade-offs.
|
150 |
