 |
Prosocial emotions – including love, compassion, admiration, and devotion – are feel-good emotions that are directed toward others. They’re crucial to our long-term happiness be cause they help create lasting social bonds.
|
82 |
 |
…by allowing someone else to tease us, we confirm our willingness to be in a vulnerable position. We are actively demonstrating our trust in the other person’s regard for our emotional well-being.
|
84 |
 |
Awe… is the single most overwhelming and gratifying positive emotion we can feel.
|
99 |
 |
Whenever we feel awe in the form of chills, goose bumps, or choking up serves as a kind of emotional radar for detecting meaningful activity.
|
99 |
 |
People who have no emotional stake in a decision can see what needs to be done sooner.
|
092 |
 |
Business people are not just managers; they are also human. They have emotions, and a lot of the emotions are tied up in the identity and well-being of their business.
|
123 |
 |
…research shows that consumers are demanding much more from their brands: a logo, a reason why, an emotional promise, a cultural belief – all these may no longer be enough.
|
064 |
 |
The magnetism of apiece of content is linked to arousal. Arousal is a state of heightened emotion, drawing people to share information or material. In short, it is what guides our fingers to the share icon.
|
077 |
 |
…emotional content in advertising is often more powerful than rational messages; the latter can be easily filtered out by the brain, while the former can be processed even at low levels of attention…
|
103 |
 |
Logic persuades, but only emotions motivate. If people want to use your brand, they will find a logical rationale themselves – but the wanting comes first.
|
103 |
