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Our feelings and emotions tell us whether to hold steady in our current state or to make a change. They help us decide the best course of action.
|
130 |
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Delight, which goes beyond simply avoiding user frustration, means evoking positive emotions. Products that delight users are more enjoyable and fun to use.
|
114 |
 |
The positive emotions that aesthetics help evoke can lead to higher customer enjoyment when they use your product.
|
115 |
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Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.
|
3 |
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Emotions, especially negative ones, are powerful internal triggers and greatly influence our daily routines.
|
48 |
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When we’re feeling stressed… brain scan studies are finding, the amygdala flicks on like a lightbulb… We become emotional angry, and frustrated.
|
57 |
 |
The best communication… will capture people’s attention in a way that almost compels them to be open minded… by stating the case in a way that pulls on the emotional strings common to us all.
|
119 |
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Complacent people will rarely listen unless information comes at them multiple times, and with some emotional pull. They will not listen unless the situation is put into a context that seems relevant to them.
|
121 |
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Celebrations give a needed pat on the back to people who are trying to help. The emotional reward of these pats is positive energy…
|
125 |
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A Big Opportunity is both rational in light of available data and emotionally compelling to people inside an organization. It draws on both the heart and the mind.
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133 |
