 |
The product is what your customer feels as he walks out of your business. What he feels about your business, not what he feels about the commodity.
|
155 |
 |
The truth is, nobody’s interested in the commodity. People buy feelings.
|
155 |
 |
…as the world becomes more and more complex, and the commodities more varied, the feelings we want become more urgent, less rational, more unconscious.
|
155 |
 |
…the customer is not always right, but whether he is or not, it is our job to make him feel that way.
|
201 |
 |
Don’t let there be a gap between how you feel and what you do.
|
150 |
 |
The next time someone has wronged you, be quick to forgive. Try to make it easier for others to Right Wrongs. Not only will this help them, it will also help you.
|
164 |
 |
…you experience things emotionally before your reason can kick into gear.
|
6 |
 |
Good decisions require far more than factual knowledge. They are made using self-knowledge and emotional mastery when they’re needed most.
|
14 |
 |
Typically, the more intense your emotions are, the greater the likelihood that they will dictate your actions.
|
16 |
 |
Emotions always serve a purpose.
|
25 |
