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…in general, the majority of enterprises have yet to start the job [of business intelligence]. It is fast becoming the major information challenge for all enterprises.

By now it is clear that no one can provide the information that knowledge workers need, except knowledge workers themselves. But few managers so far have made much of an effort to decide what they need, and even less, how to organize it.

…only individual knowledge workers can decide how to organize their information so that it becomes their key to effective action.

No system designed by knowledge workers to give them the information they need for their work will ever be perfect. But, over the years, systems steadily improve.

Managers have to learn two things: eliminate data that does not pertain to the information they need and organize the data to analyze and interpret it.

…managers must focus on the resulting information and take action. For the purpose of information is not knowledge. It is being able to take the right action.

For the manager there is, in the end, only one way to get [information]: that is to go, personally, on the outside.

In the long run, information about the outside may be the most important information managers need to do their work. At the same time, it is the one that still has to be organized.

Managers must rely heavily on the information they need for their work, the information they owe to others, and on the methods they use to turn the chaos of data in the universe into organized and focused information for action.

…multiproduct, multitechnology, and multinational companies of today do have to concern themselves, in their organizational design and structure, with organization according to the flow of information.