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…take advantage of opportunities when they present themselves, and thoroughly explore different career options to get closer to who you are, what you value, and how you want to help others.

It’s a fact of life that there are always two or more options and you could always be somewhere else. Remember: the grass is always greener.

The physical and virtual worlds are always with us, singing a siren song of connection, distraction, and options.

In economics (and in ordinary life), a basic principle is that you can never be made worse off by having more options, because you can always turn them down.

…it can be tempting to observe high take-up of a default option and declare victory. Please don’t!

…under certain conditions people can be overwhelmed by too many disorganized options, [but] in most real-world buying situations, options are already well sorted.

A key element to ensure that people are not susceptible to relative tactics is exposure to diverse sources, perspectives, options, and considerations.

Framing people’s options in a way that restricts their choices can help them see those choices more clearly instead of overwhelming them.

Using your money to buy time and options has a lifestyle benefit few luxury goods can compete with.

…experimenting is not a one-shot deal: It is a method of inquiry, one we can use to confirm or disconfirm our hunches about what options are feasible or appealing.