Categories

This inward-looking posture prevents these businesses from see in the business the way their customers see it.

…marketing and technology do not buy the product – only customers do. And there is no reason to believe that what is good for technology or good for marketing is good for customers.

Question #3: What tasks are the very next tasks that the customer will want to perform after using my product?

Rather than just delivering a set of features, customer-focused companies think through the experience of using the services they’ve provided.

…fail to also delight your customers and you leave yourself vulnerable to someone else who will make your customers swoon.

…evangelism is about what you do for your customers – not about what you want to become.

Positioning is more powerful when it’s personal, because it’s easier for potential customers to imagine how a product fills a need.

The starting point is to ask your customers for assistance. Tell them you want to achieve critical mass and you need their help to spread the word.

When customers want to help you, you should rejoice, not refuse them… Evangelists will be your best salespeople.

The right way to treat customers is to do what’s right for them, not adhere to rules, so put your customers in control and let your employees do the right thing.