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…be aware of things that are sometimes inexplicable because they can be a big step toward innovation.

…it’s better to be aware than to be unaware of what the world can be like.

…action items for CEOs: Build a culture that rewards – not punishes – people for getting problems into the open where they can be solved.

Every time you make the hard, correct decision you become a bit more courageous and every time you make the easy, wrong decision you become bit more cowardly.

While you don’t want to punish people for taking good risks, not all risks are good. While there is no reward without risk, there is certainly risk with little or no chance of corresponding reward.

Consumerism demands that business starts out with the needs, the realities, the values of the customer. It demands that business define its goal as the satisfaction of customer needs. It demands that business base its reward on its contribution to the customer.

…there are few things quite as dangerous as an organization in which promotions are so rapid as to become the accepted reward for doing a decent job.

When we evaluate people, there’s nothing more rewarding than finding a diamond in the rough.

…the person of achievement in any field, whether business or academics or art or sports, will always receive the special reward of respect and admiration.

…the most effective rewards in a gamified setting come in the form of status, access, power, and stuff…