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Even the most successful of today’s heroic leaders appear uneasy in the saddle, all too aware that their ability to understand and control is a chimera. We have to begin leading differently.

Usability clears the way for a good experience by eliminating troublesome interface distractions, but a great experience stems from something more – an awareness of why people could or do care.

If you want to make someone curious, make them aware of something they don’t know.

(Play + Challenges) + (Rewards + Goals) = Game

…exposing people to money affects their attitudes and [indicates] that extrinsic rewards are not effective to make your startup endure.

Many people don’t participate in an ecosystem for the money, so don’t insult them by rewarding them with it.

Build a management team and offer them a long-term incentive plan that rewards their personal performance and loyalty.

…we’re not at war and we shouldn’t have to feel like we’re at war just because we’ve gone to work.

Most organizations enable our dysfunctional behaviors and even encourage them through policies, practices, reward systems and cultural messages that serve to drain our energy and run down our value over time.

Without ongoing self-awareness, the risk is that rituals eventually grow stale and become obsolete.