 |
Ignorance and arrogance are the artist and entrepreneur’s indispensable allies.
|
012 |
 |
Given a choice between action and inaction, a limited time to respond increases the likelihood that people will participate.
|
174 |
 |
If we can start with an understanding of what kinds of things excite and attract, keep us engaged, and win our hearts and minds… we can create many more delightful, seductive experiences.
|
216 |
 |
All employees should understand that a startup either makes money or dies.
|
015 |
 |
Elegance is the combination of power and simplicity. Elegance is what is not here, not what is. It cuts through the noise, captures our attention, and engages our hearts.
|
034 |
 |
Startups should position themselves with comparable clarity by answering one simple question: What do you do?
|
040 |
 |
The purpose of a pith is to stimulate interest, not to cover every aspect of your startup and bludgeon your audience into submission. Your objective is to generate enough interest to get a second meeticng.
|
142 |
 |
…the hard part of starting a company is achieving viability, not fund-raising. What does it matter if you have the most fundable startup if it isn’t viable?
|
163 |
 |
It’s not enough that candidates are qualified to work for your startup; they must also believe in the product, because working for a startup is closer to a religion than a way to make a living.
|
173 |
 |
A realistic description is that startups take four to five years of long hours at low pay with incredible highs and depressing lows with the constant fear of running out of money. And this is if things go well.
|
177 |
