 |
Gathering and analyzing all the internal and external data requires… an intensely complicated marketing technology stack, and no one piece of software can address it all.
|
126 |
 |
…complex services do not exist in isolation. All service businesses sell an actual result, as opposed to something that can be consumed or used.
|
123 |
 |
In a complex service situation, the need is to join the tasks – to give the customer the opportunity to select a package deal.
|
129 |
 |
Whenever emotions matter, whenever subtlety counts, whenever the issues are complex and in need of explanation… these are just some of the times when it’s best that we are there in person, without distractions.
|
086 |
 |
These days a person has to both get to the point fast and keep the point simple, no matter how complex it is. The problem is that life has never been more complex.
|
115 |
 |
Efficiency remains important, but the ability to adapt to complexity and continual change has become an imperative.
|
005 |
 |
Because of the density of linkages, complex systems fluctuate extremely and exhibit unpredictability.
|
056 |
 |
The reality is that small things in a complex system may have no effect or a massive one, and it is virtually impossible to know which will turn out to be the case.
|
059 |
 |
…the world in which [digitally native children] will grow up is not just marginally different from that of previous generations; it is vastly faster and more interdependent, and thus essentially complex in entirely new ways.
|
064 |
 |
You cannot force a square peg into a round hole, and you cannot force the complex to conform to rules meant for the merely complicated.
|
065 |
