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Never Eat Alone:
…content. Once you have it, you can begin to mold it in a way that will capture attention. You need to impart a sense of urgency and make the message timely.
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Never Eat Alone:
Over time, the hours you put in developing relationships with journalists will pay off…
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Never Eat Alone:
There are no new stories, it has been said, only old stories told in new ways. To make your pitch sound fresh and original, find an innovative slant.
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Never Eat Alone:
Be cautious: What you say can hurt you, and even if you’re not quoted or you say something off the record, a reporter will use your words to color the slant of the article.
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Never Eat Alone:
All your efforts at publicity, promotion, and branding need to feed into your mission; if they’re only feeding into your ego, you’ll find yourself with a reputation you hadn’t bargained for…
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Never Eat Alone:
…your circle of friends, colleagues, clients, and customers is the most powerful vehicle you’ve got to get the word out about what you do. What they say about you will ultimately determine the value of your brand.
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Never Eat Alone:
Want to write something? Write it. Want to get published? Call an editor… Your first time may be a flaming failure. Nothing in life is a sure thing. But that’s how people do it.
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Never Eat Alone:
As long as you’re going to think anyway, think big. – Donald Trump
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Never Eat Alone:
Seeking the influence of powerful people in our lives is not crass or misguided; it can be enormously helpful.
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Never Eat Alone:
…no one does it alone, whatever our goal or mission. We need the help of lots of others.
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