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How to Become a Rainmaker:
…a Rainmaker is a person who brings revenue into an organization, be it profit or not-for-profit… That revenue is the aqua viva – the lifeblood – of the organization.
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How to Become a Rainmaker:
Big-hitting Rainmakers are among the highest paid employees in every company in every industry.
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How to Become a Rainmaker:
The most important factor in any business or organization is having a customer… without customers no organization can continue to survive.
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How to Become a Rainmaker:
The customer should do business with you because you will make him feel good, or you will solve his problem, or both.
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How to Become a Rainmaker:
The first commandment of getting and keeping customers is to treat each customer as you would treat yourself.
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How to Become a Rainmaker:
Ninety percent of all sales calls are won or lost before the salesperson sees the customer.
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How to Become a Rainmaker:
Customers buy for only two reasons: to feel good or to solve a problem.
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How to Become a Rainmaker:
Rainmakers help the customer see the money… [they] turn benefits into dollars.
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How to Become a Rainmaker:
Always show the customer the money. Always dollarize. Quantify the customer’s return on his investment in your product. Calculate the financial consequences… of going without your solution.
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How to Become a Rainmaker:
Rainmakers don’t sell products; they sell the dollarized value the customer gets from the products. Rainmakers sell money.
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