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Drive:
…’if-then’ motivators that are the staple of most businesses often stifle, rather than stir, creative thinking.
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46 |

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Drive:
By neglecting the ingredients of genuine motivation – autonomy, mastery, and purpose – they limit what each of us can achieve.
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49 |

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Drive:
When used improperly, extrinsic motivators can have another unintended collateral consequence: They can give us more of what we don’t want.
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49 |

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Drive:
…what science is revealing is that carrots and sticks can promote bad behavior, create addiction, and encourage short-term thinking at the expense of the long view.
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49 |

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Drive:
Goals work. The academic literature shows that by helping us tune out distractions, goals can get us to try harder, work longer, and achieve more.
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50 |

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Drive:
Goals that people set for themselves and that are devoted to attaining master are usually healthy. But goals imposed by others… can sometimes have dangerous side effects.
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50 |

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Drive:
Like all extrinsic motivators, goals narrow our focus. That’s one reason they can be effective; they concentrate the mind. But as we’ve seen, a narrowed focus exacts a cost.
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50 |

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Drive:
For complex or conceptual tasks, offering a reward can blinker the wide-ranging thinking necessary to come up with an innovative solution.
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50 |

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Drive:
…when an extrinsic goal is paramount… its presence can restrict our view of the broader dimensions of our behavior.
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50 |

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Drive:
The problem with making an extrinsic reward the only destination that matters is that some people will choose the quickest route there, even if it means taking the low road.
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51 |