|
|
Zero to One:
By definition, a secret hasn’t been vetted by the mainstream.
|
98 |
|
|
Zero to One:
If you goal is to never make a mistake in your life, you shouldn’t look for secrets.
|
98 |
|
|
Zero to One:
People are scared of secrets because they are scared of being wrong.
|
98 |
|
|
Zero to One:
…we have given up our sense of wonder at secrets left to be discovered.
|
99 |
|
|
Zero to One:
To say that there are no secrets left today would mean that we live in a society with no hidden injustices.
|
99 |
|
|
Zero to One:
You can’t find secrets without looking for them.
|
101 |
|
|
Zero to One:
If you think something hard is impossible, you’ll never even start trying to achieve it. Belief is secrets is an effective truth.
|
102 |
|
|
Zero to One:
Great companies can be built on open but unsuspected secrets about how the world works.
|
102 |
|
|
Zero to One:
…when thinking about what kind of company to build, there are two distinct questions to ask: What secrets is nature not telling you? What secrets are people not telling you?
|
103 |
|
|
Zero to One:
…only by believing in and looking for secrets could you see beyond the convention to an opportunity hidden in plain sight.
|
103 |
