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|
Zero to One:
Most fights inside a company happen when colleagues compete for the same responsibilities.
|
123 |
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Zero to One:
…customers will not come just because you built it. You have to make that happen, and it’s harder than it looks.
|
127 |
|
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Zero to One:
…advertising matters because it works. It works on nerds, and it works on you.
|
127 |
|
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Zero to One:
…advertising doesn’t exist to make you buy a product right away; it exists to embed subtle impressions that will drive sales later.
|
127 |
|
|
Zero to One:
All salesmen are actors: their priority is persuasion, not sincerity.
|
128 |
|
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Zero to One:
If you’ve invented something new but you haven’t invented an effective way to sell it, you have a bad business – no matter how good the product.
|
130 |
|
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Zero to One:
A product is viral if its core functionality encourages users to invite their friends to become users too.
|
136 |
|
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Zero to One:
Whoever is first to dominate the most important segment of a market with viral potential will be the last mover in the whole market.
|
137 |
|
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Zero to One:
The most valuable businesses of coming decades will be built by entrepreneurs who seek to empower people rather than try to make them obsolete.
|
141 |
|
|
Zero to One:
…computers are tools, not rivals.
|
144 |
