Book Titles

…we have to be able to accept that what we believe we know about ourselves may not be true, have the courage to question our beliefs, and start from a place without pre existing assumptions.

The truths we hide about ourselves and our creations stay secret because we bury them in layers of guilt and shame, of fear and self-loathing.

It’s almost never the case the you’ll transform your personal psychology and manage your emotional and mental health long term with a single or even a handful of hacks.

We own our behavior, and some of the time (hopefully often), the right behaviors lead to the outcomes we want.

When we make it about the work rather than the goal, we find that outcomes improve.

When we’re freed from the mythology that we control outcomes and asked instead to concentrate on behaviors, we have a powerful tool to fight against negativity and anxiety.

Negative experiences with brands tend to overwhelm every other data point.

Human beings are wired to remember and internalize negative experiences with vastly greater force than positive ones…

The great strength that startups have is that they can uniquely focus all their energy on just one thing…

If you become the default tool in a field or for a particular type of user, you can often maintain market leadership even if your competition produces a technically superior product.