![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Brain-Rules-Pg-114-1.png)
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Brain Rules:
The brain selects meaning-laden information for further processing and leaves the rest alone.
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114 |
![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Brain-Rules-Pg-115a-1.png)
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Brain Rules:
If you want people to be able to pay attention, don’t start with details. Start with the key ideas and, in a hierarchical fashion, form the details around these larger notions. Meaning before details.
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115 |
![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Brain-Rules-Pg-115b-1.png)
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Brain Rules:
Multitasking, when it comes to paying attention, is a myth. The brain naturally focuses on concepts sequentially, one at a time.
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115 |
![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Brain-Rules-Pg-117-1.png)
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Brain Rules:
…a person who is interrupted takes 50 percent longer to accomplish a task and makes up to 50 percent more errors.
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117 |
![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Brain-Rules-Pg-120-1.png)
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Brain Rules:
The brain is a sequential processor, unable to pay attention to two things at the same time.
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120 |
![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Brain-Rules-Pg-139-1.png)
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Brain Rules:
The more a learner focuses on the meaning of information being presented, the more elaborately he or she will process the information.
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139 |
![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Brain-Rules-Pg-140-1.png)
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Brain Rules:
The more personal an example, the more richly it becomes encoded and the more readily it is remembered.
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140 |
![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Brain-Rules-Pg-141a-1.png)
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Brain Rules:
The events that happen the first time you are exposed to information play a disproportionately greater role in your ability to accurately retrieve it at a later date.
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141 |
![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Brain-Rules-Pg-141b-1.png)
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Brain Rules:
At the moment of learning, environmental features – even ones irrelevant to the learning goals – may become encoded into the memory, right along with the goals.
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141 |
![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Brain-Rules-Pg-149-1.png)
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Brain Rules:
…repeated exposure to information in spaced intervals provides the most powerful way to fix memory into the brain.
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149 |