Book Titles

A leader cannot sit in some ivory tower or behind thick castle walls… No, a leader must have real skin in the game.

You must care about the people in your care. You must put them first. You must show them with your actions. Call them to something higher.

The leader risks themselves for us. They step to the front. They make their courage contagious.

The good news is that deep down we know there are things so much worse than dying.

…perhaps the hardest choice for a company is to make a decision that prioritized people over profits.

Taking the hit for someone, something else. That’s what heroes do. A coward thinks for themselves.

When we decline to get involved, to risk ourselves or our reputations, we have to understand that it is not just our own careers or life at stake.

Sometimes our lance must be broken against the shield. Sometimes we must be willing to go all the way. We must be willing to lose the job, lose the client, lose our good standing, break from our friends, make the sacrifice.

Whatever we do, we cannot surrender to bitterness. We must reject the heresy of despair. We can’t give up on ourselves or on other people.

We understand that while there may be some situations that all for a tactical retreat, we never, ever surrender.