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Built to Sell:
Don’t be afraid to say no to projects. Prove that you’re serious about specialization by turning down work that falls outside your area of expertise.
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148 |

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Built to Sell:
The more people you say no to, the more referrals you’ll get to people who need your product or service.
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148 |

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Built to Sell:
Build a management team and offer them a long-term incentive plan that rewards their personal performance and loyalty.
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149 |

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Built to Sell:
Find an adviser for whom you will be neither their largest nor their smallest client. Make sure they know your industry.
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149 |

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Built to Sell:
Think big. Remember, the company that acquires you will have more resources for you to accelerate your growth.
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150 |