Book Titles

We need to start thinking about waste as a forward-looking problem, not a backward-looking one. That means realizing that spending another minute or another dollar or another bit of effort on something that is no longer worthwhile is the real waste.

We need to redefine failure. We need to redefine Waste. But ultimately, what we need to do is rehabilitate the very idea of quitting.

…lots of hard things are not worth pursuing and the ability to walk away when it’s right is also a skill worth developing.

Contrary to popular belief, winners quit a lot. That’s how they win.