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Every enterprise requires commitment to common goals and shared values. Without such commitment, there is no enterprise. There is only a mob.

Performance has to be built into the enterprise and its management; it has to be measured – or at least judged – and it has to be continuously improved.

Business enterprise (or any other institution) has only one true resource: people. It performs by making human resources productive.

…if an enterprise fails to perform, we rightly hire not different workers but a new president.

To discharge its job, to produce economic goods and services, the business enterprise has to have impacts on people, on communities, and on society.

…economic performance comes first – it is the aim of the enterprise and the reason for its existence.

…the knowledge needed for any activity has become highly specialized. It is therefore increasingly expensive, and also increasingly difficult, to maintain enough critical mass for every major task within an enterprise.

…grafting innovation onto a traditional enterprise does not work. The enterprise has to become a change agent.

…the noncustomers of an enterprise… are as important as the customers, if not more important.

…profitability is, not the purpose of, but a limiting factor on business enterprise and business activity.