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We need design – not just as a service to make our product beautiful – but to discover the right product.

…the purpose of product discovery is to make sure we have some evidence that when we ask the engineers to build a production-quality product, it won’t be a wasted effort.

Much of the key to effective product discovery is getting access to our customers without trying to push our quick experiments into production.

…we need to embrace product discovery as the most important core competency of the startup.

…there are few things more powerful to a product organization than reference customers.

…qualitative testing of your product ideas with real users and customers is probably the single most important discovery activity for you and your product team.

…product discovery is the most important competency of a new startup…

…commit to previewing your solutions during discovery with the key stakeholders before you put this work on the product backlog.

It never hurts to ask the why question.

You should engage the process [of negotiation] with a mindset of discovery. Your goal at the outset is to extract and observe as much information as possible.