 |
…emotional content in advertising is often more powerful than rational messages; the latter can be easily filtered out by the brain, while the former can be processed even at low levels of attention…
|
103 |
 |
Next to resistance, rational thought is the artist or entrepreneur’s worst enemy.
|
010 |
 |
Forget rational thought. Play. Play like a child.
|
042 |
 |
Because we are not irrational or mean-spirited, any negative feelings we have about another group are justified; our dislikes are rational and well founded. It’s the other groups’ negative feelings we need to suppress.
|
079 |
 |
In an age of abundance, appealing only to rational, logical, and functional needs is woefully insufficient.
|
034 |
 |
In a complex world, mastery of metaphor – a whole-minded ability that some cognitive scientists have called ‘imaginative rationality’ – has become ever more valuable.
|
139 |
 |
We have an irrational compulsion to keep doors open. It’s just the way we’re wired. But that doesn’t mean we shouldn’t try to close them.
|
150 |
 |
Our irrational behaviors are neither random nor senseless – they are systematic and predictable.
|
239 |
 |
Alcohol narrows an already limited scope of attention, a phenomenon that’s been dubbed alcohol myopia. This places yet tighter bounds on rationality.
|
221 |
 |
…in the name of rationality, we make the wrong choice. The lesson is not to throw reason to the wind. It is to trust emotional information, even when we can’t articulate what our gut is telling us.
|
107 |
