 |
The positive emotions that aesthetics help evoke can lead to higher customer enjoyment when they use your product.
|
115 |
 |
People buy something for one of two reasons: because it is beautiful, or because it is useful. We buy things only for either aesthetic reasons or utilitarian resources.
|
006 |
 |
…pretty does not last. When product development is down to aesthetics, it is on its last legs.
|
058 |
 |
We rarely notice… aesthetic choices, except when people get them wrong.
|
019 |
 |
We should be very concerned with how aesthetics shape perceptions, especially given the extent to which perceptions shape judgment, influence behavior, and shape our memories.
|
030 |
 |
Not only do aesthetics affect perceived usability, they also influence actual performance.
|
031 |
 |
Aesthetics are but one aspect of the overall user experience. But they should be taken as seriously as reliability, uptime, or speed.
|
034 |
 |
…think of aesthetics as a key ingredient in a recipe, as opposed to the icing on the cake.
|
034 |
 |
…studies reveal the universal aesthetic associations we make go way beyond cultural or social norms.
|
039 |
 |
By understanding the associations suggested by different aesthetic cues, we can shape how people respond to our designs.
|
039 |
