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Without some level of motivation or desire – with craving a change – we have no reason to act.
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48 |
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All behavior is driven by the desire to solve a problem.
|
51 |
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Desire is the engine that drives behavior. Every action is taken because of the anticipation that precedes it. It is the craving that leads to the response.
|
108 |
 |
…one of the deepest human desires is to belong. And this ancient preference exerts a powerful influence on our modern behavior.
|
115 |
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…the way to maintain motivation and achieve peak levels of desire is to work on tasks of ‘just manageable difficulty.’
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231 |
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The sweet spot of desire occurs at a 50/50 split between success and failure.
|
235 |
 |
The more effort – either physical or mental – required to perform the desired action, the less likely it is to occur.
|
61 |
 |
…people desire, among other things, to gain a sense of competency. Adding an element of mystery to this goal makes the pursuit all that more enticing.
|
111 |
 |
The desire to work with others for an important and exciting purpose, and the realistic possibility of doing so, are key. They always have been.
|
24 |
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As have all great leaders throughout history, you must speak to the genuine and fundamental human desire to contribute to some bigger cause…
|
24 |
