Pivots are a permanent fact of life for any growing business. Even after a company achieves initial success, it must continue to pivot.
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When you change one of your main hypotheses, it’s called a pivot. A pivot is larger in magnitude than the change you normally see as you iterate… it means a significant change in direction.
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…if you haven’t yet identified a customer archetype that is very excited about your MVP, then you should consider pivoting.
