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There are many examples to show that people will work more for a cause than for cash.

…just thinking about money makes us behave as most economists believe we behave – and less like the social animals we are in our daily lives.

There’s always someone who stands to gain from distorting the truth – and there are angry or unreasonable people who will lie for a few bucks or for a variety of other reasons.

Marketers can save themselves a lot of money by avoiding doomed-to-failure positioning attempts.

…when it comes to decisions affecting your core career, money remains an effective judge of value.

Unless people are willing to pay you, it’s not an idea you’re ready to go after.

We may not all be money-grubbing materialists, but it is difficult for anyone in our society not to believe in the weirdly transcendent power of money.

When estimating monetary values, people are easily swayed by the ledgermain of anchoring, by illusions trading on contrasts and the power of suggestion.

You can’t regret spending your money on something free because you didn’t spend any money. By overvaluing certainty, we overvalue anything that’s free.

In market societies, money is a medium of social dominance, a way for alpha males to impress potential mates by ritually emasculating rivals. It is no coincidence that a man who pays too high a price ‘gets screwed.’