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Doing the thing you need to do means you get to do the thing you want to do.
|
111 |
 |
Nothing sustains motivation better than belonging to the tribe. It transforms a personal quest into a shared one.
|
118 |
 |
Every behavior has a surface level craving and a deeper, underlying motive.
|
127 |
 |
A craving is just a specific manifestation of a deeper underlying motive.
|
127 |
 |
Look at nearly any product that is habit-forming and you’ll see that it does not create a new motivation, but rather latches onto the underlying motives of human nature.
|
127 |
 |
Even the tiniest action is tinged with the motivation to feel differently than you do in the moment.
|
130 |
 |
…you can create a motivation ritual. You simply practice associating your habits with something you enjoy, then you can use that cue whenever you need a bit of motivation.
|
132 |
 |
…the truth is, our real motivation is to be lazy and to do what is convenient.
|
151 |
 |
Out of all the possible actions we could take, the one that is realized is the one that delivers the most value for the least effort. We are motivated to do what is easy.
|
151 |
 |
In a sense, every habit is just an obstacle to getting what you really want… You don’t actually want the habit itself. What you really want is the outcome the habit delivers.
|
152 |
