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You cannot expect someone to keep giving all of themselves if you put someone alongside them who isn’t willing to do the same.

Humans make mistakes. A well-designed system expects its users to err and is as forgiving as possible.

…if you tell people up front that something might be distasteful, the odds are good that they will end up agreeing with you – not because their experience tells them so but because of their expectations.

…expectations can influence nearly every aspect of our life.

…in the new information environment, we can expect faster uncertainty resolution regarding the product quality, regarding preference fit, and regarding product acceptance by relevant others.

…you need to be good at something before you can expect a good job.

The fact is that negative events do affect us, but they generally don’t affect us as much or for as along as we expect them to.

If your expectations are to try something, have fun, and see what it brings, there will always be something positive you can take home from an experience.

To use anchoring successfully, a seller must set a high price and not expect to get it.

The first figure named in a negotiation silently shifts the other side’s expectations of what it will have to pay or accept.