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Allow yourself to anticipate the reward. Eventually, the craving will make it easier to push through…
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58 |
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When it comes to habits, the key takeaway is this: dopamine is released not only when you experience pleasure, but also when you anticipate it.
|
106 |
 |
It is the anticipation of a reward – not the fulfillment of it – that gets us to take action.
|
106 |
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Desire is the engine that drives behavior. Every action is taken because of the anticipation that precedes it. It is the craving that leads to the response.
|
108 |
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By looking forward to anticipate where interfaces will change, the enterprising designer can uncover new ways to form user habits.
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207 |
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Dopamine… makes us feel good. It is both a reward but it also anticipates reward, which is why we enjoy stories so much.
|
115 |
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When you’re giving Sludge or receiving it or anticipating it you’re not contributing to work or to your life.
|
054 |
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If you learn to anticipate the future and shape events rather than being shaped by them you will benefit in significant ways.
|
071 |
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…leaders… deal with this mercurial world by anticipating, looking not just down the road, but around the corner; by seeing change as an opportunity, rather than an obstacle; and by accepting it, rather than resisting it.
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163 |
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What we do not expect, what we have not practiced, has an advantage over us. What we have prepared for, what we have anticipated, we will be able to answer.
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102 |