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…there’s a strong cultural pressure to reciprocate a gift, even an unwanted one, but there is no such pressure to purchase an unwanted commercial product.

Once we make a choice or take a stand, we encounter personal and interpersonal pressures to think and behave consistently with that commitment.

The drive to be (and look) consistent constitutes a potent driving force, often causing us to act in ways contrary to our own best interest.

…we accept inner responsibility for a behavior when we think we have chosen to perform it in the absence of strong outside pressure.

…the pressure of responsibility that comes with working alone often spurs us to our best work.

Our friends and family provide a sort of invisible peer pressure that pulls us in their direction.

There is tremendous internal pressure to comply with the norms of the group.

The strong, insidious, and sometimes unconscious cultural belief, that working mothers are bad mothers, and the pressure mothers feel to prove they aren’t, drive much of working mother guilt… – Jean-Anne Sutherland

…a management-driven hierarchy systematically creates competitive complacency, and, when the pressures are great, false urgency.

In a phrase, time intensifies pain. As the investment of time mounts higher and higher, so does the psychological pressure.