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Chances are your audience knows more than you think, and they might know more than you. Never speak down to your audience, Instead, engage them, ask them for feedback, and treat them like equals.
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Understand that as a performer, you have a responsibility to your audience to perform to the best of your ability. You also have to have the goods to hold your audience, no matter what the size may be.
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…the most fortunate companies have audiences. An audience can be your secret weapon.
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Instead of going out to reach people, you want people to come to you. An audience returns often – on its own – to see what you have to say.
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When you build an audience, you don’t have to buy people’s attention – they give it to you. This is a huge advantage.
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Share information that’s valuable and you’ll slowly but surely build a loyal audience. Then when you need to get the word out, the right people will already be listening.
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