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Throughout history, humans have overestimated their abilities and their wisdom. But hubris is risky.

We are eroding attention – the most crucial building block of wisdom, memory, and ultimately the key to societal progress.

Conventional wisdom holds that people’s choices can be greatly influenced by the context or the framing of an offer.

Unfortunately, conventional wisdom and a lot of management advice pushes bosses to challenge less, rather than encouraging them to care more.

A strong leader has the humility to listen, the confidence to challenge, and the wisdom to know when to quit arguing and to get on board.

…it’s a lot wiser to bring in experts before you need them than to stumble ahead with green, untested people who are prone to making avoidable mistakes.

It’s unwise, no matter your stage of life, to try to pinpoint a single dream around which your existence revolves.

Channeling an industry’s conventional wisdom about which buyer group to target can lead to the discovery of new blue oceans.

Don’t follow conventional wisdom. Not every challenge requires a disproportionate action. Focus on acts of disproportionate influence.

…data-driven emotional intelligence – the willingness to ignore conventional wisdom, gather facts in an objective, hardheaded manner, and face up to the full implications of those facts in both marketing and human terms.