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Just as observation is a key element of innovative ideas, so too is it the best testing ground for those ideas because reality is the best testing ground for almost anything.
|
045 |
 |
You cannot always observe your customers interacting with your product and then observe what they do next. The next best thing is to ask them.
|
113 |
 |
…idea generation and idea validation are the products of real observation under circumstances that are as real as possible.
|
115 |
 |
…it can be tempting to observe high take-up of a default option and declare victory. Please don’t!
|
187 |
 |
Putting yourself in a position to observe and work with the pros… is key to helping you make the kinds of strides that set you out in front of the pack.
|
014 |
