Categories

Decision makers need a realistic assessment of the costs and benefits of a proposal before making the final decision to approve it.

To say whether a sign or any in-store media works or not, there’s only one way to assess it – in place.

The best leaders show vulnerability when assessing a situation but then present a clear path forward.

…once we deem someone competent, they have to do a a number of incompetent things for us to shift that assessment and see them as incompetent.