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We hunger for close relationships not just in our personal lives but also at work, and we especially need to feel valued by those who manage and evaluate us.

CEOs should be evaluated against their company’s opportunity – not somebody else’s company.

When we evaluate people, there’s nothing more rewarding than finding a diamond in the rough.

…self-controlled students manage their efforts at learning not only by suppressing distractions but by constantly evaluating their own thought and progress.

…no aspect of your business should be off-limits to reevaluation.

…our decisions are no longer driven only by what happens to be in front of us or is top-of-mind. Instead, we can easily and quickly evaluate things based on a global context…

A state of perfect information is of course theoretical… but in more and more areas of life, we’re starting to get closer to absolute values, which makes us less dependent on relative evaluations.

Marketers should not lose sight of their ultimate goal, which is to stimulate genuine consumer content that will help consumers evaluate their likely experience with a product.

…happiness is a subjective experience that is difficult to describe to ourselves and to others, thus evaluating people’s claims about their own happiness is an exceptionally thorny business.

…the evaluation of the risk depends on the choice of a measure – with the obvious possibility that the choice may have been guided by a preference for one outcome or another.