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…no matter who you are, your joie de vivre mostly derives from paying attention to someone or something that interests you.

The real problem is that we don’t appreciate our own ability to use attention to select and create truly satisfying experience.

…if you want to master and retain certain material… you’d best really pay attention to it in the first place.

…a high-value idea or emotion is as compelling as a flash of lightning or a volley of thunder, and it biases the competition for your attention so thoroughly that everything else fades into the background.

All relationships involve give-and-take and cooperation, so a person who habitually attends to ordinary requests or suggestions like a bull to a red flag is in for big trouble…

New research… shows that what you pay attention to, and how, can actually change your brain and thus your behavior.

…simply paying attention to someone else – the essence of bonding – is highly beneficial for both parties.

Paying attention is an individual effort, but it’s also a kind of social cement that holds groups together and helps them feel part of something greater than themselves.

The message that paying attention to the other guy often helps you more than him is not one that you often hear from the therapy and psychopharmacology industries.

Shaped by your nature and nurture, your particular way of paying attention contributes to your unique perspective, which by definition complicates seeing things from someone else’s.