 |
…once people make an initial investment of time, energy, or resources, when it goes sour, they’re at risk for increasing their investment.
|
113 |
 |
When an investment doesn’t pay off, even if the expected value is negative, we invest more.
|
113 |
 |
In response to ego threat, people invest more, hoping to turn the project into a success so they can prove to others – and themselves – that they were right all along.
|
113 |
 |
When a risky idea succeeds… the payoff is fantastic. But it’s the failures that, while painful, provide the greatest return on investment.
|
16 |
 |
By asking people for their input early in the process, you help them feel invested in the outcome.
|
71 |
 |
…for companies building technology solutions, the greatest return on investment generally comes from increasing a product’s ease of use.
|
80 |
 |
The more users invest time and effort into a product or service, the more they value it. In fact, there is ample evidence to suggest that our labor leads to love.
|
136 |
 |
As it turns out, we invest in products and services for the same reasons we put effort into our relationships.
|
145 |
 |
The collection of memories and experience, in aggregate, becomes more valuable over time and the service becomes harder to leave as users’ personal investment in the site grows.
|
147 |
 |
The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less they question its use.
|
160 |
