 |
If there’s a chance that the very process of measuring results might drive the wrong behavior, then be sure to faithfully measure the actions you need to produce those results as well.
|
026 |
 |
People are capable of making enormous sacrifices when they have the agency to act on their own.
|
088 |
 |
We often don’t act in our long-term best interest because the short-term actions we currently enjoy are far more motivating than the remote and distant likelihood of suffering in the future.
|
111 |
 |
When you ask people to make changes that can be disruptive, difficult, and even frightening, they aren’t likely to embrace your call to action.
|
158 |
 |
…most of our actions are far more influenced by others than many of us imagine.
|
186 |
 |
In a well-balanced change effort, rewards come third. Influencers first ensure that vital behaviors connect to intrinsic satisfaction. Next, they line up social support.
|
218 |
 |
…rewarding people for engaging in an activity that is already satisfying may work against you.
|
219 |
 |
Much of what we do… is influenced by dozens of silent environmental forces that drive our decisions and actions in ways that we rarely notice.
|
256 |
