 |
We rarely notice… aesthetic choices, except when people get them wrong.
|
019 |
 |
Consumers choose products that are an extension of themselves.
|
027 |
 |
Scarcity is often a shortcut to the best choice.
|
173 |
 |
Given a choice between action and inaction, a limited time to respond increases the likelihood that people will participate.
|
174 |
 |
Invoking consistency can help make your startup endure because it provides a mental break from choosing between options and reconsidering past decisions.
|
274 |
 |
The more we can observe our feelings, the more we can choose how to respond to them.
|
015 |
 |
Learning to observe our feelings as they arise, rather than simply acting them out, allows us to make more reflective, intentional choices about how we want to show up in the world.
|
027 |
 |
Compulsions are not choices, and they rarely lead to a positive outcome.
|
135 |
 |
More often than not, we’re not even aware that we’re failing to make conscious and intentional choices about where to put our attention.
|
181 |
 |
Once you’ve arrived at the metrics for a given job, the number of hours people work, or how they choose to do their job should become secondary.
|
229 |
