 |
It is hard to predict the success of a product ahead of time by measuring individual consumers’ preferences and then try to use these preferences to predict consumers’ future decisions.
|
153 |
 |
The human being is the only animal that thinks about the future.
|
004 |
 |
The greatest achievement of the human brain is its ability to imagine objects and episodes that do not exist in the realm of the real, and it is this ability that allows us to think about the future.
|
005 |
 |
…people find it gratifying to exercise control – not just for the futures it buys the, but for the exercise itself.
|
020 |
 |
Our experiences instantly become part of the lens through which we view our entire past, present, and future, and like any lens, they shape and distort what we see.
|
049 |
 |
It is difficult to escape the focus of our own attention – difficult to consider what it is we may not be considering – and this is one of the reasons why we so often mispredict our emotional responses to future events.
|
103 |
 |
When we spy the future through our prospectiscopes, the clarity of the next hour and the fuzziness of the next year can lead us to a make a variety of mistakes.
|
108 |
 |
Underestimating the novelty of the future is a time-honored tradition.
|
112 |
 |
…when people are prevented from feeling an emotion in the present, they become temporarily unable to predict how they will feel in the future.
|
121 |
 |
Future events may request access to the emotional areas of our brains, but current events almost always get the right of way.
|
122 |
