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Habits are mental shortcuts learned from experience… a memory of the steps you previously followed to solve a problem in the past.
|
46 |
 |
You can make hard habits more attractive if you can learn to associate them with a positive experience. Sometimes, all you need is a slight shift in mindset.
|
130 |
 |
…personas help people on the product team make decisions about which features are important and about how to design the user experience.
|
31 |
 |
Great UX makes it easy for the user to realize the benefits that the product’s functionality offers… [and] also achieves a high degree of usability and delight.
|
112 |
 |
It’s critical when you conduct user research to ensure that the UX researcher isn’t the only person who gains most of the learning. Product team members should observe as much user research as they can.
|
119 |
 |
Even though great design takes a lot of skill and work, there’s really no excuse for having a bad user experience.
|
141 |
 |
Inviting friends, stating preferences, building virtual assets, and learning to use new features are all investments users make to improve their experience.
|
10 |
 |
Without variability we are like children in that once we figure out what will happen next, we become less excited by the experience.
|
98 |
 |
The collection of memories and experience, in aggregate, becomes more valuable over time and the service becomes harder to leave as users’ personal investment in the site grows.
|
147 |
 |
…the goal of finding the Habit Path is to determine which of these steps is critical for creating devoted users so that you can modify the experience to encourage this behavior.
|
197 |
