 |
Marketers should not lose sight of their ultimate goal, which is to stimulate genuine consumer content that will help consumers evaluate their likely experience with a product.
|
139 |
 |
…once we have an experience, we cannot simply set it aside and see the world as we would have seen it had the experience never happened.
|
049 |
 |
Our experiences instantly become part of the lens through which we view our entire past, present, and future, and like any lens, they shape and distort what we see.
|
049 |
 |
…all claims of happiness are claims from someone’s point of view – from the perspective of a single human being whose unique collection of past experiences serves as a context, a lens, a background for her evaluation of her current experience.
|
052 |
 |
Once we have an experience, we are unable to see the world as we did before. Our innocence is lost and we cannot go home again.
|
053 |
 |
…happiness is a subjective experience that is difficult to describe to ourselves and to others, thus evaluating people’s claims about their own happiness is an exceptionally thorny business.
|
054 |
 |
The bottom line is this: The attentive person’s honest, real-time report is an imperfect approximation of her subjective experience, but it is the only game in town.
|
070 |
 |
Another way to beat habituation is to increase the amount of time that separates repetitions of the experience.
|
130 |
 |
In order to maintain the delicate balance between reality and illusion, we seek positive views of our experience, but we only allow ourselves to embrace those views when they seem credible.
|
163 |
 |
…research suggests that when it comes to collecting and analyzing facts about ourselves and our experiences, most of us have the equivalent of an advanced degree in Really Bad Science.
|
164 |
