 |
It’s easier to recognize things we have previously experienced than it is to recall them from memory.
|
008 |
 |
Usability clears the way for a good experience by eliminating troublesome interface distractions, but a great experience stems from something more – an awareness of why people could or do care.
|
010 |
 |
…if you want to truly create a revolutionary product, you have to shift your thinking from a bottom-up task focus (which will only get you so far) to a top down focus that starts with the experience you wish people to have.
|
013 |
 |
As user experience designers, we must consider every stimulus that might influence user interaction.
|
018 |
 |
Aesthetics are but one aspect of the overall user experience. But they should be taken as seriously as reliability, uptime, or speed.
|
034 |
 |
While there’s an argument to be made for utilitarian experiences, a tool that works isn’t necessarily a tool that people will use.
|
054 |
 |
Surprise can be a very minor change that adds flavor and variety to an otherwise routine experience.
|
064 |
 |
…anxiety, present or vividly remembered, is an important part of experiencing delight. The contrast makes the delight intense and memorable.
|
086 |
 |
Rather than just delivering a set of features, customer-focused companies think through the experience of using the services they’ve provided.
|
100 |
 |
If we can start with an understanding of what kinds of things excite and attract, keep us engaged, and win our hearts and minds… we can create many more delightful, seductive experiences.
|
216 |
