 |
…you can never rest on your laurels. The good news is that more decisions are in play and you have better second chances.
|
084 |
 |
For any given decision, the greater the reliance on one source, the lower the need for other sources.
|
118 |
 |
The existence of stable preferences sounds pretty obvious, but for the past few decades, researchers in the area of behavioral decision theory have raised serious doubts about the existence of any such stable preferences.
|
120 |
 |
When a decision is made at the point of purchase without much prior deliberation, then brand name, price, an enticing product description, and other quality proxies still exert great influence.
|
129 |
 |
It is hard to predict the success of a product ahead of time by measuring individual consumers’ preferences and then try to use these preferences to predict consumers’ future decisions.
|
153 |
 |
There’s an unquenchable demand among consumers for information that might help them make better decisions.
|
174 |
 |
…when it comes to decisions affecting your core career, money remains an effective judge of value.
|
138 |
 |
The fact that it is so much easier to remember the past than to generate the possible causes us to make plenty of weird decisions.
|
140 |
 |
…attention orders but also limits your experience, which can be tricky where big decisions are concerned.
|
116 |
 |
How you decide to spend your time and make other choices that affect your quality of life is closely bound up with attention…
|
119 |
