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Ideas are precious things, and in the digital world it is clear that it is strong ideas alone that will defeat the noise, the fragmentation and the clutter.
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112 |
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There are two new roles that advertising ideas play in the digital age… 1) they have become systems of management, and 2) they are connectors to others ideas, in other disciplines, which are undergoing redefinition.
|
113 |
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Just as ideas have become more important in the digital age, so, too, the power of storytelling has been re-discovered.
|
115 |
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At its best, the art of storytelling is a foundation of advertising in the digital age.
|
116 |
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The root of all is the not so humble keyword. We need to think of keywords as the common denominators of the digital age.
|
137 |
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A good website doesn’t draw attention to itself but rather serves as a hub, delivering the user to all of the components of your brand’s digital ecosystem.
|
143 |
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The sum of a brand’s digital parts, including its website, should be greater than the whole.
|
143 |
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…the keyword of all keywords… for any vision of media in the digital world that really wants to connect intent and content, marketers and consumers, prose and passion: intimacy.
|
143 |
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There is a failure to understand that in digital video you seek fans, you don’t buy audiences.
|
146 |
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…UX is a critical part of the fabric of advertising in the digital age. User experience is often the differentiator for a brand.
|
154 |
